In a bold and exciting move, Love Island Season 12 standout Yasmin Pettet, affectionately dubbed YasGPT by her legion of fans, has announced a dramatic shift in her career trajectory. After capturing hearts and finishing third alongside her partner Jamie Rhodes in the summer series, Yasmin is stepping out of the villa spotlight and into the world of high fashion, signing with the prestigious Storm Management agency.
The announcement, shared via Yasmin’s Instagram Stories with a cheeky “cat’s out the bag” tease, has sent waves of excitement through her fanbase and the fashion world alike. Storm Management, the iconic agency behind discovering supermodel Kate Moss at a young age, revealed on September 1 that they are now representing the ex-Islander. Their statement detailed their role in handling “Yasmin’s PR, social partnerships, branding and collaborations, television, modelling, licensing, and creative strategy,” signaling a bright and multifaceted future for the star.
Yasmin’s meteoric rise to fame on Love Island was only the beginning. The agency highlighted her groundbreaking editorial feature in i-D Magazine, which “broke the internet” and showcased her as a trailblazer in the fashion and beauty space. Already collaborating with powerhouse brands like Marc Jacobs and Rimmel, Yasmin is carving out her place among the new wave of British “It girls.” Known for her fearless and edgy aesthetic, she’s challenging conventions and redefining what it means to be a modern style icon, with passions spanning fashion, beauty, and fitness.
Storm Management’s roster has long been home to some of the world’s most celebrated models, and their discovery of Kate Moss at an airport as a teenager remains a legendary tale in the industry. While Moss parted ways with the agency in 2016 after an illustrious 28-year tenure, Storm continues to represent instantly recognizable names, and Yasmin is poised to join their ranks as a fresh, dynamic talent.
The Love Island community wasted no time rallying behind Yasmin’s bold career pivot. Series winner Toni Laites kept it short and sweet with a resounding “Slayyyyyyyyyyy” in the comments, while runner-up Shakira Khan cheered, “You go baby.” Yasmin’s boyfriend and villa partner, Jamie Rhodes, shared a heartfelt “Congratulations darling” alongside a heart emoji, and Shakira’s partner, Harry Cooksley, added, “Niceeee Yazzzyyy,” with a clapping emoji. Bombshell Gio Russo also joined the chorus of support, writing, “Love it Yas, congratulations.”
Fans of the reality star were equally thrilled, flooding social media with praise. One admirer gushed, “She is so high fashion I’m obsessed,” while another, referencing Yasmin’s star sign, commented, “As an Aquarius girl, KNEW she’d do it different.” The outpouring of love underscores Yasmin’s unique appeal and the excitement surrounding her next chapter.
From stealing the show on Love Island to strutting into the world of high fashion, Yasmin Pettet is proving she’s a force to be reckoned with. With Storm Management by her side and a growing list of high-profile collaborations, this breakout star is ready to redefine the game—one fearless step at a time.