Charlotte Church recently opened up about a viral This Morning segment that left a lasting impact, revealing how presenter Alison Hammond’s uncontrollable laughter during a live sound bath session “p***ed her right off” and struck a deep emotional chord. The incident, which took place in November 2024, saw Charlotte, a celebrated classical vocalist and star of Celebrity Traitors, performing a calming sound bath on the ITV show alongside hosts Alison Hammond and Dermot O’Leary. While Charlotte maintained her composure, delivering soothing tones over a peaceful instrumental backdrop, Alison’s giggles turned the moment into a viral sensation.
Speaking candidly on Elizabeth Day’s How To Fail podcast during a live event in Bath, Charlotte reflected on the experience, admitting that Alison’s reaction hit a “deep wound.” She expressed frustration, saying, “Oh, that p**sed me right off. I’ve met Alison Hammond a number of times, and she’s a wonderful woman. But I think it was a misjudgement on my part to go, ‘Let’s do a five-minute sound bath on national TV. That makes loads of sense.’” She continued, “What annoyed me more than anything else was that I’m given the opportunity to represent this amazing art of sound healing, and then it’s made a figure of fun. I was like, ‘Ugh, I really like you, Alison, but f*ck you.’”
Elizabeth Day empathized, noting, “Yes, because it reminds you of all those other times that you felt you were made fun of.” Charlotte agreed, responding, “Yeah, totally.” The segment’s fallout didn’t end there—it was later featured on Gogglebox, where cast members, including Caerphilly’s Dave and Shirley, poked fun at the moment. Shirley remarked, “I wouldn’t be able to lie there and listen to this, would you love?” while another cast member, Mary, called Alison “too immature to appreciate it.”
During the This Morning segment, Alison apologized for her reaction, saying, “I’m so sorry… I feel like I was being rude. What was really throwing me was you singing! It was really making me giggle.” However, for Charlotte, the incident wasn’t just a lighthearted moment—it felt like a dismissal of her passion for sound healing, a practice she champions at her wellness center, The Dreaming, in Rhayader, Powys.
At The Dreaming, Charlotte offers spiritual retreats, including sound baths, which she described on This Morning as a powerful tool for relaxation. “One of our pillars is sound and sound healing in all of its forms,” she explained. “Sound affects us on a cellular level, and science is really starting to come to terms with the power of sound. It’s about helping people drop into a deep sense of relaxation, and there are so many health benefits around it. In today’s age, it’s very difficult for people to switch off.”
In the same podcast interview, Charlotte also shared her transformative experiences with plant medicine, including ayahuasca, a South American psychoactive substance. Her openness about both her spiritual practices and her reaction to the This Morning incident highlights her commitment to authenticity, even when faced with unexpected challenges. What seemed like a lighthearted TV moment turned into a poignant “plot twist” for Charlotte, revealing the emotional weight behind her work and the impact of being misunderstood.