In a jaw-dropping moment on This Morning, financial guru Martin Lewis dropped a bombshell that left hosts Ben Shephard and Cat Deeley reeling—and fans of The Celebrity Traitors buzzing with excitement. During a lively chat on the hit ITV daytime show, Martin revealed he was invited to join the star-studded cast of the BBC’s gripping reality show The Celebrity Traitors, hosted by the inimitable Claudia Winkleman. But his response? A plot twist even the craftiest Traitor couldn’t have scripted!



The conversation took a surprising turn after a segment about avoiding alcohol before hitting the dancefloor. Martin, ever the practical voice, warned that drinking could throw off your balance, sharing a nostalgic tidbit about his days as a serious dancer in his 30s. This prompted Ben to cheekily suggest Martin would be a perfect fit for Strictly Come Dancing. With a laugh, Martin quipped, “If I had a pound for every time I’ve turned Strictly down, I’d have four pounds!” He firmly added that if the offer comes again next year, he’ll politely decline once more. The reason? His packed schedule, particularly filming conflicts with his popular Martin Lewis Money Show, which airs on Tuesday nights—the same time as Strictly’s Christmas special.
But the real shock came when Martin revealed he was also approached for The Celebrity Traitors—and his regret was palpable. “I’m more gutted about Traitors than Strictly, to be honest,” he confessed, covering his face in frustration. Despite “really wanting to do it,” Martin had to turn down the opportunity due to scheduling clashes with his Money Show. The revelation sent ripples through the studio, with Ben seizing the moment to tease, “Great to know you’ve confirmed series two of Traitors for us, though!” Martin, quick to clarify, shot back, “I’m not contracted with them!”

For those unfamiliar, The Celebrity Traitors is the star-powered spin-off of the BBC’s wildly popular reality show The Traitors, which first captivated UK audiences in 2022, adapted from a Dutch format. Hosted by Claudia Winkleman, the show pits celebrities against each other in a high-stakes game of deception, strategy, and betrayal. The first season boasts an all-star lineup, including Alan Carr, Cat Burns, Celia Imrie, Charlotte Church, Clare Balding, David Olusoga, Joe Marler, Joe Wilkinson, Jonathan Ross, Kate Garraway, Lucy Beaumont, Mark Bonnar, Nick Mohammed, Niko Omilana, Paloma Faith, Ruth Codd, Stephen Fry, Tameka Empson, and Tom Daley.
Fans are already counting down to the premiere of The Celebrity Traitors, which kicks off with an extended 70-minute episode on October 8, packed with treachery and suspense. The series will air twice weekly, on Wednesday and Thursday evenings at 9pm, promising plenty of twists to keep viewers glued to their screens.
Martin’s candid confession has left fans wondering: could he be persuaded to join a future season? His enthusiasm for The Traitors suggests he’d be a formidable player, but for now, his loyalty lies with his Money Show—and perhaps that’s the most faithful move of all. Stay tuned for more surprises as The Celebrity Traitors unfolds its deliciously devious drama!