In the high-stakes world of the NFL, rivalries fuel the fire of competition, and few fanbases embrace this intensity like the Kansas City Chiefs’. During Patrick Mahomes’ reign, the Chiefs have faced a revolving door of rivals—some legitimate, others mere pretenders. Enter Eli Apple, a former Cincinnati Bengals cornerback whose mouth often outran his game, cementing him as one of the Chiefs’ most despised adversaries. Now, in a twist of poetic justice, Apple has hit a new career low, released by the San Francisco 49ers—a team far closer to being a true Chiefs rival than Apple ever was.
Eli Apple’s tenure with the Bengals coincided with a fleeting moment of glory for Cincinnati, largely thanks to Joe Burrow’s brilliance. The 2021 season saw the Bengals pull off a stunning playoff upset against the Chiefs, a game that fueled Apple’s bravado. Never one to shy away from the spotlight, Apple seized the moment to taunt his opponents. After the Bengals toppled the Buffalo Bills, he mocked Bills stars Stefon Diggs and Josh Allen, offering to fund “couples therapy” for their sideline spat. But it was his jabs at the Chiefs that truly ignited the feud.

Following the Bengals’ victory over Kansas City, Apple took aim at Chiefs stars Tyreek Hill and Mecole Hardman, calling Hill a “baby” and audaciously offering both players Super Bowl tickets—a bold move for a corner who was lucky to even be on the field. His antics peaked when teammate Mike Hilton coined the infamous “Burrowhead” taunt, a jab at Arrowhead Stadium, with Apple gleefully dancing in the background. For Chiefs Kingdom, this was a declaration of war.
Apple’s greatest weapon has always been his ability to get under opponents’ skin. His on-field performance, however, tells a different story. Known more for his trash-talking than his coverage skills, Apple’s limitations were brutally exposed in the Super Bowl that followed. With the game on the line, Los Angeles Rams star Cooper Kupp torched Apple for the game-winning touchdown, a moment that would haunt the corner’s career. It was a stark reminder that in the NFL, bravado without results is a recipe for irrelevance.
Since that high-water mark with the Bengals, Apple’s career has been a downward spiral. Team after team—the Bengals, the Chargers, and now the 49ers—has cut ties with the veteran corner. His latest release from San Francisco, a team that has faced the Chiefs in two Super Bowls this decade, underscores the irony. The 49ers, a legitimate rival with a storied history against Kansas City, have no use for a player whose bark far exceeds his bite.
While Apple fancied himself a thorn in the Chiefs’ side, the reality is far less glamorous. The Bengals’ 2021 upset was a perfect storm—a suspected Mahomes injury and Burrow’s heroics—not a testament to Apple’s prowess. True rivalries are built on consistent competition, like the Chiefs’ battles with the 49ers, who have pushed Kansas City to the brink in two Super Bowls. Apple’s fleeting moment of relevance was just that—fleeting.
The NFL has little patience for players who rely on talk over talent. Apple’s repeated releases serve as a harsh lesson: trash-talking is a privilege reserved for those who can back it up. As the Chiefs continue their dynasty, racking up Super Bowl rings and silencing doubters, Apple’s fall from grace is a footnote in their story—a reminder that true rivals earn their place, while pretenders like Eli Apple fade into obscurity.